全媒体时代高校文化宣传教育建设研究

来源:用户上传      作者:周军平

　　摘要随着全媒体时代的到来，高校文化宣传教育建设工作面临着新的机遇和挑战，如何利用多样化的全媒体资源加强文化宣传教育的影响力和影响范围，是当前高校文化建设的重要课题。文章从特色校园文化活动举办、多元校园媒体文化宣传、多方式混合授课课程革新3 个方面阐述了基于全媒体的高校文化建设方法，特色校园文化活动能够激发学生参与文化建设的主观能动性，有效促进学生投身校园文化建设;校园媒体是大学生与校园文化建设的直接媒介，校园媒体的质量能够衡量校园文化宣传教育建设的水平;课程革新则是对传统授课方法的改革，能够减少校园文化宣传教育建设的投入成本，同时保证学生获取文化知识的质量，对高校文化宣传教育建设具有重要意义。
　　关键词全媒体;校园文化;宣传教育;建设
　　中图分类号：G640文献标识码：A DOI：10.16400/j.cnki.kjdk.2022.06.007
　　The Construction of Campus Culture Publicity and Education in the Era of the Whole Media
　　ZHOU Junping
　　（Publicity Department of Northwestern Polytechnical University， Xi'an， Shaanxi 710072）
　　Abstract Abstract： With the advent of the all media era， the construction of cultural publicity and education in colleges and universities is facing new opportunities and challenges. How to use diversified all media resources to strengthen the influence and scope of cultural publicity and education is an important topic in the current cultural construction of colleges and universities. This paper expounds the methods of university cultural construction based on all media from three aspects： the holding of characteristic campus cultural activities， the cultural publicity of multi campus media and the innovation of multi-mode mixed teaching courses. Characteristic campus cultural activities can stimulate students' subjective initiative to participate in cultural construction and effectively promote students to participate in campus cultural construction; Campus media is the direct media between college students and campus culture construction. The quality of campus media can measure the level of campus culture publicity and education construction; Curriculum reform is the reform of traditional teaching methods， which can reduce the investment cost of campus cultural publicity and education， and ensure the quality of students' access to cultural knowledge， which is of great significance to the construction of cultural publicity and education in colleges and universities.
　　Keywords whole media; campus culture; publicity and education; construction
　　在全媒w时代背景下，高校师生能够更加方便地参与到校园文化宣传教育建设当中，其对于传统文化传承和弘扬、青年大学生的健康成长都有重要的作用。[1]为加强高校文化宣传教育建设的影响力和影响范围，本文从特色校园文化活动举办、多元校园媒体文化宣传、多方式混合授课课程革新3 个方面阐述了有关方法。
　　1 特色校园文化活动举办
　　在全媒体时代，纸质媒体、电视广播媒体、手机移动媒体、互联网媒体等成为校园文化活动举办的重要载体。在纸质媒体上，通过横幅、宣传单、海报等方式进行活动的宣传;在电视广播媒体上，通过校园广播台、地方电视台、校园卫视等媒体进行活动内容的展示和宣传;在手机移动媒体上，学生可以通过手机移动端获取最新的活动消息，甚至在手机移动端参与活动;在互联网媒体上，几乎可以实现校园活动全过程的运作。学生是各类校园活动参与的主体，他们在校园文化建设过程中，是广泛参与还是消极等待，与校园文化系统的结构和功能有密切联系。[2]

nlc202206241135

转载注明来源:https://www.xzbu.com/8/view-15434504.htm